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When it comes to entertaining guests, outdoor living spaces
are more popular than the kitchen. And while
homeowners are most likely to turn to the living room when guests arrive, their
next choice is a gathering in the great outdoors.
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More than sixty percent of respondents want the look and feel of their
outdoor living area to reflect the look and feel of their home.
New nesters (those who have lived in their home for 0-5 years) and Lifers
(those who have spent 16+ years in their home) are most likely to share this
sentiment.
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Home décor tied with clothing, shoes
and accessories as respondents’ top choice for expressing their personal style.
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44% of homeowners update their outdoor rooms seasonally,
just like their wardrobes.
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Two thirds of experienced Homeowners (those who own have owned more than one
residence) believe the design of their outdoor space is an
extension of their personality.
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Homeowners across the country favor an array of design elements: candles and
porch swings in the Midwest, rocking chairs and built-in
BBQ/kitchens in the South
and hammocks in the East.
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Homeowners with children are most likely to make a purchase
in the near future to customize their outdoor living spaces.
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